Welcome
Apr 1, 2007 12:00 PM, Scott Bieda Publisher, PRINT & MEDIA BUYER
Welcome to the inaugural issue of PRINT & MEDIA BUYER. It is designed and written for print and media buyers, marketing professionals, art and design creatives, and other individuals who influence the specification and acquisition of printing and marketing services.
Print now is one of many media that reach different audiences in different ways. The future of print is about how it will integrate with new media promotions and new forms of marketing.
PRINT & MEDIA BUYER will highlight best practices and promote an information exchange between print and media professionals and suppliers of print, equipment and other services. Your guides through this media maze will be Margie Dana and Frank Romano, as well as the staff and resources of AMERICAN PRINTER magazine. Special thanks to Katherine O'Brien, editor of AMERICAN PRINTER, and senior art director Michael Koch, for helping us bring this issue from concept to stunning reality.
The content of this issue is typical of the information, education and insight you can expect in each of the quarterly issues of 2007. Print and media buyers are skilled professionals who support their organizations' communication needs.
The PDF, the Internet, the browser, the PC, and other technologies and events converged in 1995 to create the multimedia world in which we live and work. For a while it appeared that print was in danger, but now we realize that print must work in harmony with other media. From 2007 forward, media will combine and connect across channels and technologies to deliver content to anyone, anywhere, at any time.
Printing services are evolving into marketing services. Paper will prevail as printed products work with electronic media, and vice-versa. Cross media or multi-channel media — the new media world order — will be one of synergy and integration. It will not be a case of paper or pixels, but rather of paper and pixels.
It is a brave new media world. And print is an important part of it.
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