American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.
Jun 1, 2009 12:00 AM
The mailing industry must incorporate environmental management practices that support sustainable forestry and paper recycling. Sustainable forestry and sound paper manufacturing and procurement processes will lead to long-term economic and environmental benefits for the industry as well as the planet.
The Sustainable Forestry Initiative (SFI), the Forest Stewardship Council (FSC), the American Forest Foundation and the Canadian Standards Association set standards for forest certification in North America. These organizations trace wood from a sustainable forest using a chain-of-custody tracking system. Any paper or cardboard product that contains a portion of wood from a sustainable forest is clearly identified on that product's packaging. Both the SFI and the FSC systems also provide assurance that wood from non-certified forests are at a minimum, harvested legally and from areas not considered ecologically sensitive.
Mailers should develop an organizational “Paper Procurement & Sustainable Forestry Standard or Procedure.” Key considerations include the following:
Paul Robbertz is vice president, global environment, health & safety, Pitney Bowes