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Appleton's "Green Outlook" examines environmental messaging

Dec 10, 2010 12:00 AM

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Appleton Coated’s second-annual "Green Outlook" shares trends, opportunities and statistics for effectively communicating with consumers who identify with the green lifestyle.

"Our research found that consumers say it's important to them that printed materials reflect an environmentally-responsible message. Knowing a company is mindful of its impact on the environment and society makes them more like to buy the products and services, less concerned about the purchase price, and more likely to recommend and be loyal to these companies," says Ferkó Goldinger, advertising and promotion manager at Appleton Coated. "The research also reveals that, while CEOs believe sustainability is critical to the success of their business, many consumers are unsure who is telling the truth."

Appleton Coated's "Green Outlook" showcases its Utopia brand of premium, coated papers offered in a range of options to achieve the environmental goals of printed communication projects. All Utopia products are FSC certified and some are manufactured with up to 30% post-consumer fiber. All are either offered with Green Power as standard or with the ability to add it to the order.

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