American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.

Online inspiration for printers and designers

Mar 1, 2010 12:00 AM

         Subscribe in NewsGator Online   Subscribe in Bloglines

Neenah Paper's “Against the Grain” blog for designers and printers has been redesigned.

“It's about creating conversation and building a sense of community,” explains Tom Wright, director of design, Neenah Paper. “We had a lot of great information but felt it was getting lost within our other communication channels. We sought to create a space where designers could go for information, ideas and inspiration.”

“We want the site to feel more like an online magazine than a typical blog,” adds Justin Ahrens, creative director for Rule 29, which created the blog's new look and functionality. “It's not about being sales-oriented; rather, it's about being a valuable resource that designers and printers can always turn to for inspiration and information.”