Walt Disney World Resort, Jostens announce alliance

Jan 29, 2007 3:52 PM

The Walt Disney World Resort (Lake Buena Vista, FL) and Jostens, Inc. (Minneapolis) have announced a strategic alliance under which Jostens will become the title sponsor of a new sport facility at Disney’s Wide World of Sports Complex, scheduled to open in the fall of 2008.

Jostens will be an official sponsor of events at the complex, offering personalized memory books and Internet services to help recognize achievements and preserve memories for participating teams and athletes.

The alliance also names Jostens as the official provider of Disney PhotoBooks at the Walt Disney World Resort, making Jostens an integral part of producing the photo books that are now a part of Disney’s Photo Pass service to theme park guests.

“We believe our partnership is a perfect match. Disney makes memories and Jostens captures memories, we both share an affinity for youth and our companies have common values,” says George Aguel, senior vice president, Walt Disney World Resort.

The more than 70,000-sq.-ft. Jostens Center will house six college-size basketball courts, 12 regulation-size volleyball courts, two roller hockey rinks, four locker rooms, two conference rooms and two officials’ rooms. Jostens will have several showcase areas within the facility.

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