Quebecor World launches multichannel program

Apr 11, 2008 3:34 PM

Quebecor World Inc.(Montreal) has launched an Integrated Multichannel Solutions (IMCS) program. IMCS is designed to help multichannel marketers achieve maximum return on their marketing investment through integrated solutions that target an ever-changing consumer across multiple channels.

“The consumer is in control. Many of our customers work very hard to integrate online and offline marketing initiatives that will ensure continued purchasing activity from a consumer who changes their buying behavior daily depending upon what is happening at a particular moment,” says Maura Packham, Quebecor World’s vice president, marketing. “Quebecor World has developed IMCS to help our customers bridge their cross-channel gaps and target the end-consumer more effectively.”

Aimed at improving the effectiveness of multichannel marketing, IMCS focuses on enhancing customer acquisition and retention, driving store traffic, increasing purchases per click on the Web, and revenue per response on direct marketing programs. IMCS provides the framework to build dynamic, flexible, data driven multichannel solutions that will reach a target audience more effectively by being where they are, when they are.

IMCS will help multichannel marketers leverage data intelligence, optimize media allocation, and integrate offline and online marketing programs, while simplifying the execution of multichannel efforts. Look for additional announcements in the weeks ahead detailing Quebecor World’s IMCS products, services, and partnerships with industry leaders.

Popular Stories

Hybrid Proofing

Dealing with irate customers

Does painless RGB to CMYK conversion exist?

The best PDFs

Into to lamination systems/materials

Powered by Disqus

Print & Media Buyer

Fall 2008 Print & Media Buyer
Cover Story:Green Printers
Expert Advice: Sustainable papers
Last Word: Print in 2018...

ONLINE SPOTLIGHT

Drupa 2008 coverage A collection of American Printer's coverage of the 2008 Drupa show. We will include more articles as the show approaches...

Online Spotlight Archive

advertisement

Resource Center

Select Newsletter InRegister E-Clips Chief Marketer Buyer's Guide JOBZone Equipment Auctions Purchase Paper Used Equipment Special Reports Environmental Excellence Awards 2007 Web Offset Survey The Workflow Connection Web Offset Survey Addressing the Issues Small Printers Report The Great Graph Expo Mash Up Web Offset & Inkjet Web Offset Outlook 2006 Innovation, performance, tradition: Pitman celebrates 100 years Digital Platemaking Without the Chemistry Bigger is Better Web Offset Report 2005 Kohl & Madden, a Sun Chemical Co. Presstek KBA Karat: Exceeding the profitability challenge Web Offset Survey 2004 PROCESS AUTOMATION Part 1: JDF and process automation PROCESS AUTOMATION Part 2: JDF & the supply chain PROCESS AUTOMATION Part 3: A progress report

events rss JobZone