Quad/Graphics to invest $25M in direct mail services

Jun 24, 2008 4:21 PM

Quad/Graphics (Sussex, WI) is investing $25 million to strengthen and expand its direct mail services through its QuadDirect division. QuadDirect brings together, under one roof, response-driven front-end services such as just-in-time marketing strategies and data solutions with the industry's most sophisticated print manufacturing platform and interactive deployment capabilities.

The $25 million investment includes new equipment such as digital and variable cutoff offset presses, high-speed envelope inserters and commingling machinery as well as vast upgrades to Quad/Graphics’ existing 300,000-square-foot facility in Pewaukee, WI, which will transform it into a state-of-the-art direct mail production facility complete with a digital pressroom. The newly transformed facility, which will begin operations later this year, will complement QuadDirect’s existing high-tech facility in Fredericksburg, VA.

QuadDirect, originally formed in 1993, consists of the combined expertise and equipment of several Quad/Graphics divisions including QuadDirect Marketing, QuadData Solutions, Openfirst, QuadSystems, QuadCreative and QuadPhoto.

QuadDirect's front-end services include just-in-time marketing strategies, creative development and data and workflow solutions. Back-end services include online communications deployment, such as Web sites, Web portals and e-mail campaigns, as well as comprehensive print production and distribution. QuadDirect’s newer, technologically advanced presses include four-color, fully variable digital presses as well as advanced finishing equipment, all driven by data managed in-house by a 100-plus-person team of data professionals.

QuadDirect uses customer data to drive results in three key ways:

*Delivery optimization services, such as address correction, standardization and sortation.

*Precision targeting.

*Program deployment seamlessly integrated across all print and online channels.

QuadDirect’s capabilities are segmented by vertical markets including agencies, automotive, direct-to-consumer, financial, insurance, healthcare, magazine publishing, not-for-profits, retail (including specialty stores), technology, telecommunications, travel and hospitality.

http://www.qg.com

http://www.quaddirect.com

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