HP, Project Greenlight co-sponsor worldwide photography contest

Jan 26, 2004 12:00 PM, AP staff

HP has teamed with Project Greenlight, a filmmaking contest and documentary television series produced by Miramax, LivePlanet and Bravo, to present a worldwide digital photography contest, “YOU take five!” HP chairman and CEO Carly Fiorina and Project Greenlight executive producers Ben Affleck and Chris Moore announced the contest at the Sundance Film Festival.

The contest will support HP’s $300 million advertising campaign, “YOU +hp,” for its line of digital cameras, printers, paper and ink. Entrants should submit five digital photos that tell a story; submissions can be uploaded directly to www.hp.com/YOU via a submission form. The deadline for entries is March 31, 2004.

Five finalists will be selected and announced in May 2004, one each from Asia Pacific, Canada, Europe/Middle East/Africa, Latin America and the United States. Finalists will receive an all-expenses paid trip for two to the next Project Greenlight movie premiere, a walk down the red carpet and access to a cocktail party hosted by HP.

The grand prize winner, as selected by HP, will receive an all-expenses paid trip to the set of the next Project Greenlight film to become the official on-set digital photographer for the movie. The winner will also receive a suite of HP digital photography products and a professional photography tutorial. The chosen “YOUstory” will also be featured in an HP advertisement.

For more information, to read the official rules for or to enter the “YOU take five!” contest, visit www.hp.com/YOU.

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