Print Council offers “Why Print?” sales tool

Dec 13, 2006 1:09 PM

The Print Council (Washington, D.C.) is offering print-ready downloads of a 24-page illustrated brochure called “Why Print? The Top Ten Ways Print Helps You Prosper.”

“Print is striving to retain its position as the world’s most popular medium,” says Ben Cooper, executive director of The Print Council. “That can be best done by presenting facts on print’s performance and showing what it can do. ‘Why Print?’ achieves that mission by visually documenting the most compelling reasons why our medium should have a leading role in marketing and sales campaigns.”

NAK Marketing & Communications worked with The Print Council to conceive, write and design the brochure. Experts from RIT provided original research, statistical support and confirmation.

“Why Print?” defines and illustrates these top 10 print benefits:

1. Print is for keeps.
2. Print is portable.
3. Print drives a higher ROI.
4. Print is beautiful.
5. Print plays well with others.
6. Buyers seek print.
7. Print is credible.
8. Print puts them in control.
9. Print is personal.
10. Print is everywhere

In addition to supporting each reason with user data, the brochure presents a compendium of the visual impact ink can have when it’s applied to paper utilizing advanced printing techniques. Each of its pages demonstrates a different effect print can achieve to catch the eye and inspire the mind of the reader.

Download PDF files for producing the “Why Print?” guide at theprintcouncil.org.

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