Primary Color growing with new Heidelberg equipment

Jan 25, 2007 12:01 PM

Heidelberg USA (Kennesaw, GA) announces Primary Color (Culver City, CA), a $50 million, high-end commercial printer, has purchased a new Speedmaster XL 105 eight-color press with extended delivery as well as bindery equipment. The company’s bindery additions include an automated Stahlfolder TH-82 folder, a Stitchmaster ST 90 six-pocket saddlestitcher with cover feeder and hand feed station, and a POLAR RA-4 jogger with pile turner and Transomat. The installations will take place in conjunction with the planned relocation of the company’s Culver City facility to El Segundo, CA, in August 2007; and its Irvine, CA, facility to Costa Mesa, CA, in early 2008.

According to Mike Hirt, vice president of manufacturing, Primary Color expects to realize productivity gains of 50 percent as a result of the upgrades, including a 20 to 30 percent improvement in makereadies on the new XL 105. “Given our reputation for quality and brand consistency and our expertise in color management, we knew the XL 105 was the press for us,” he says.

The new machine will join Primary Color’s existing six- and eight-color Heidelberg Speedmaster CD 102 presses in the company’s new El Segundo headquarters, where it will be put to work turning out brochures and marketing collateral at its maximum production speed of 18,000 iph.

With the prospect of significant productivity gains in the pressroom, the longtime Heidelberg customer also saw the need to increase its bindery throughput with state-of-the-art, automated equipment. Hirt expects Primary Color’s upgraded bindery to yield significant productivity improvements once the new folder, stitcher and jogger are up and running in the company’s new El Segundo plant later this year.

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