Pitney Bowes offers advice for mailers
Jan 5, 2009 3:43 PM
“Everyone is looking for an edge, the extra five percent, that penny-per-piece savings,” says Patrick Brand, president, Pitney Bowes Document Messaging Technologies (Stamford, CT). “There is no silver bullet, but there is a silver lining. During 2008, Pitney Bowes customers have taken steps to redefine what breakthrough performance really means by creating efficiencies and cost savings that have far exceeded their rising costs.”
Pitney Bowes advises high volume mailers on proven ways to apply innovative solutions to drive business results in five key areas:
High performance: Pitney Bowes customers have increased net throughput by up to 28% while reducing their labor and footprint requirements by replacing two, three or even five pieces of equipment with a single high-performance mail finishing system.
Workflow efficiency: Production Intelligence software (http://www.emtex.com) enables users to automate production workflow, balance workloads, measure operator performance and redirect jobs to more efficient systems. More intelligent document output management provides end-to-end control and closed-loop reconciliation that tracks and verifies each and every mail piece throughout the document lifecycle.
Waste avoidance: By moving from pin-fed to pinless roll-fed paper, Pitney Bowes customers have cut paper costs by as much as 16 percent. In addition, mail mutilation and outsort rates can be cut significantly with migration to more reliable mail finishing technologies.
Postage: As postage accounts for as much as 70 percent of mail expenses, it’s the best place to look for optimization. Many high-volume mailers with Pitney Bowes solutions have already reduced costs, saving an extra nickel on flats, meeting new move update standards and achieving five-digit presort discounts on a higher percent of outgoing mail.
Transpromo: Today, mailers can leverage transactional documents for full color, personalized direct mail campaigns. The new Pitney Bowes P/I Wizard can easily convert legacy statements into revenue generating Transpromo communications.
“If you stay with the status quo, you’ll get the same results,” Brand advises. “In a tight economy, breakthrough innovations can change the dynamics of your business to deliver the results you really want.”
The flagship innovation from Pitney Bowes this year is the new Mailstream Productivity Series (http://www.pbdmt.com/solutions/mailstream.htm), a new generation of high-speed production mail systems. Running up to 26,000 mail pieces per hour with greater flexibility, the systems are driven by the newly designed mailstream engine featuring interchangeable friction and rotary feeders, high productivity inputs and enhanced envelope sealing.
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