OfficeMax launches ImPress
Jan 16, 2007 4:29 PM
OfficeMax (Naperville, IL) has launched an aggressive multimedia marketing campaign to support the introduction of OfficeMax ImPress. ImPress is the company’s new identity for its print and document services operations that serve businesses and consumers through direct sales, online service and inside all OfficeMax retail stores nationwide.
OfficeMax ran an ImPress-printed, 28-page, custom-bound demo as a special section in the January 28 issue of the Wall Street Journal. The insert kicked off a broad campaign to market the services.
"The new technologies in which we’re investing make OfficeMax ImPress a dynamic business whose quality and service exceed those offered by other popular print and document management services," says Harold Mulet, executive vice president for OfficeMax.
OfficeMax print and document services
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