Kodak partners with DMA on VDP

Jul 1, 2008 2:00 PM

Kodak (Rochester, NY) has entered into a relationship with the Direct Marketing Alliance (Daytona Beach, FL) to assist printers in building their digital print businesses. This relationship provides users of Kodak NexPress digital color presses and Kodak InSite desktop software an opportunity to join the alliance.

DMA’s goal is to broaden the opportunities within the print industry by enabling its members to look beyond traditional print to the advantages of data-driven cross-media communications. Research has proven that truly personalized relevant marketing campaigns vastly improve customer response, ultimately giving the marketer or retailer a much higher ROI.

“This relationship with the alliance is another step in the realization of Kodak’s Graphic Community strategy,” explains David Wigfield, managing director, United States and Canada, Kodak’s Graphic Communications Group. “Members of the alliance will be able to leverage the strength of Kodak’s Graphic Community and the InSite software workflow infrastructure to provide access to a leading marketing services agency through its collaborative web to print environment.”

“We are thrilled to have reached an arrangement that advances the power of integrated cross-media communications, moving our ideas from imagination to implementation,” says Alin Jacobs, president of the Direct Marketing Alliance.

http://www.kodak.com

http://www.directmarketingalliance.com

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