WSI extends Internet consulting services to the graphic arts

May 5, 2008 12:14 PM

WSI (Toronto) offers its Internet Marketing Consulting Solutions to businesses of all sizes, including printers.

“Traditionally printers have been the go-to guys for their client’s branding, marketing, designing and printing requirements,” says Terry Kozachenko, development director of graphic communications at WSI. “With the ever increasing demand for personalized campaigns, Internet to print and transpromo printers are realizing that they [must be] marketers if they want to remain relevant to their clients and grow their business. Our systems can help printers maintain their ‘expert’ status with their clients while becoming Internet marketing consultants.”

Kozachenko says WSI will help printers build even stronger relationships with their customers: “WSI is offering printers a shrink-wrapped solution that will extend their businesses into the Internet development/consulting realm, backed up with years of experience, at a fraction of the cost of doing it themselves.” The WSI name stands for “We Simplify the Internet.” The company reportedly has a network of more 1,500 offices in 87 countries. WSI affiliates come from a wide range of backgrounds.

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