Adobe responds to FedEx Kinko plug-in protests

Jul 19, 2007 12:00 AM, americanprinter.com

Adobe responds to FedEx Kinko plug-in protests FedEx Kinko’s (Dallas) and Adobe Systems Inc. (San Jose, CA) recently announced a collaboration to extend the reach of FedEx Kinko's Print Online application to users of Adobe Reader and Adobe Acrobat software. This inclusion of a "Send to Fedex/Kinkos" button in Acrobat and Adobe Reader 8.1 has drawn protests from the printing industry's leading associations as well as some printers.

On July 17, Adobe issued a statement following a "Print Advisory Forum" it convened earlier in the week. More than two dozen printing industry associations and print partners participated. According to Adobe, "Many ideas were discussed, but the key recommendations resulting from the forum were:

• Reevaluate the implementation of the FedEx Kinko’s service in Adobe Acrobat and Adobe Reader.
• Explore options of making print service providers more discoverable in Adobe’s creative products.
• Investigate the ability for printers to distribute a branded plug-in to their customers."

Adobe pledged to review its options and communicate its response by August 1. Also, Adobe informed print providers concerned about exposing their customers to a competitive solution that there has always been a way for users to remove the button. See http://kb.adobe.com/selfservice/viewContent.do?externalId=kb401726.

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