NAPL book teaches customer-centric management
Feb 9, 2005 5:42 PM
A newly revised edition of “Customer-Centered Production” from the National Association for Printing Leadership (NAPL) (Paramus, NJ) offers production decision makers a guide to aligning departmental goals with company mission and marketing strategies.
Author Gregory S. D’Amico, Ph.D., associate professor and coordinator of the undergraduate program in Graphic Communications at Kean University (Union, NJ), demonstrates why and how every aspect of production management must be tied to meeting and exceeding customer requirements.
“Today’s production managers must intensify their effectiveness, maximize the contributions of their workforce, and enhance their role in realizing the strategic vision of their company by keeping their eyes on the goal, not the gears,” says D’Amico.
The book explains how to develop a customer-focused production department, including topics such as motivating the workforce, using Total Quality Management to exceed client expectations and leveraging the power of management information systems. It costs $29.95 for NAPL members; $34.95, non-members. Order here.
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