Hollywood shop brings superheroes to life with digital print
Jul 7, 2005 4:32 PM
For high-end, high-quality printing, Sony Pictures Home Entertainment turns to G2 Graphic Service in North Hollywood, CA.
Last year, when Marvel Comics’ famous web-crawler took to the big screen for a second time in “Spider-Man 2,” G2 Graphic Service tackled the job of producing posters, trade advertisements, consumer advertisements and window clings for the home video release.
“One of our primary staples is the entertainment industry,” explains Joe Cotrupe, vice president of business development at G2 Graphic Service, “and that industry is extremely demanding.”
It was that demand that spurred G2 Graphic Service to install new equipment from Enovation Graphic Systems (Valhalla, NY), including devices from Fujifilm and Xerox. “Our clients expect us to produce pieces of the ultimate quality and, to do that, we need equipment that’s of the ultimate quality,” he adds. “That’s why we selected these new devices.”
G2 installed a Fujifilm Quattro scanner, PictroProof II contone proofer and FinalProof GxT digital contract proofer, along with a Rampage workflow. The company also added Xerox’s DocuColor iGen3 digital production press, and Fujifilm plates in the pressroom.
FinalProof GxT digital contract proofer has an extended color gamut and allows users to transfer most Pantone colors, opaque whites and metallics to virtually any substrate.
“On the creative side of this industry and at the higher-end of the spectrum, customers are willing to design and print jobs using an array of colors and metallics and with a number of very creative elements,” Cotrupe says. “And if they’re willing to design it, then we need to be able to proof it. The FinalProof GxT allows us to do that.”
Working with representatives from Enovation Graphic Systems, G2 Graphic Service selected the oversized version of the latest iGen3 digital press from Xerox. “We do a lot of jobs that are short run or need versioning, and this device is perfect for that,” Cotrupe says. “We also have some clients who want to be able to do some variable-data work, and now we can do that for them, as well.” Cotrupe said there were three jobs already earmarked for the iGen3 before it was even installed.
The iGen3 can produce up to 6,600 full process color impressions per hour (A4 letter size). Additionally, thanks to Xerox’s patented dry inks, users don’t have to allow for drying time.
G2 Graphic Service has the only iGen3 in the Hollywood area, and the oversized format allows them greater flexibility in the types of customer projects they’re able to produce. The iGen3 features an oversized 14.33 x 22.5-inch platen, allowing operators to print and bind full size pieces in landscape or portrait mode.
Cotrupe says the addition of the new equipment at G2 Graphic Service was done out of a commitment to the company’s clients and to the industry they serve. “We are just giving our clients more of what they’re looking for,” he adds.
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