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Xerox announces iGen3 strategy

Jan 30, 2002 12:00 AM

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Xerox Corp. (Rochester, NY) has announced it will begin order taking for its new DocuColor iGen3 100-ppm digital production press on April 9, also the opening day of IPEX 2002 (April 9-17, Birmingham, UK). Pricing and associated services will also be announced on that date. Initial customer testing is currently under way, and iGen3 shipments are slated to begin in the second half of 2002.

Frank Steenburgh, senior vice president and general manager, Xerox DocuColor iGen3 Digital Production Press Business, has handpicked a 50-member team to manage the marketing and launch of DocuColor iGen3. The team includes Xerox veterans from the original DocuTech team, color team and Graphic Arts Industry Business; as well as printing professionals with prior experience at industry competitors.

Xerox is also developing application- and volume-building support programs. The company will extend its Marketing Partnership Programs, aimed at training printers on how to sell digital print, on one-to-one marketing and on optimizing workflow for digital applications. Xerox-provided SmartPress production consultants will also reportedly help iGen3 customers boost productivity and business revenues.