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R.R. DONNELLEY DIRECT CHOOSES GROUP LOGIC PRODUCT

Jun 20, 2001 12:00 AM


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RRD Direct, the direct mail marketing arm of R.R. Donnelley & Sons Co. (Chicago), has has licensed Group Logic’s (Arlington, VA) MassTransit Enterprise digital file transfer and remote proofing software to produce the large-scale direct-marketing campaigns of a leading financial services corporation.

RRD Direct will use MassTransit Enterprise to exchange digital files via the Internet with CFM Direct, a multi-channel marketing agency with expertise in response media, and Atlantic Envelope, a provider of custom printed envelopes and a division of the Fortune 500 corporation National Service Industries, Inc. In this process, RRD Direct provides logistics and database services for the financial services firm’s marketing programs, including list acquisition and implementation; CFM Direct performs the design and creative work for direct-marketing materials to be inserted in envelopes created by Atlantic Envelope.

"Automating file transfer across the entire supply chain will help RRD Direct and our business partners deliver the highest quality of services to our mutual end-customer," says Stephen Morris, manager of technology at RRD Direct.