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Printing business indicators continue to decline

Aug 22, 2002 12:00 AM

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Key printing business indicators continued to decline in May, June and July, according to NAPL's July Printing Business Conditions Special Update. Despite the decline, NAPL expects the recovery to continue and activity to accelerate this fall, although the anticipated recovery will be too little too late: Total print sales for 2002 are expected to decline, marking the second year of shrinking sales.

The NAPL Printing Business Index (PBI) fell to 45.1 in July, down from 45.6 in June and 49.2 in May. A PBI reading below 50 signifies that more printers report business is slowing down than report business is picking up.

"Originally we expected print sales to grow 2.2 percent to 3.4 percent in 2002, but that's not going to happen," remarked NAPL vice president and chief economist Andrew Paparozzi. "Sales will benefit from more favorable year-to-year comparisons as we move into the third and fourth quarters, however, that will not rescue the industry from a second year of declining sales."