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PIA campaigns to boost print awareness

Feb 18, 2002 12:00 AM


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"Print: The Original Information Technology" has been adopted as the theme of a print awareness campaign launched by Printing Industries of America (PIA) (Arlington, VA), the Graphic Arts Technical Foundation (GATF) (Sewickley, PA) and the Printing Assn. of Florida (PAF). "Repositioning print media as an integral part of the information technology--or IT--sector of the U.S. economy will be a main objective of this campaign," says Ray Roper, president of PIA.

Through the Print IT campaign, PIA will provide guidance and access to promotional tools to support a national effort to increase the awareness of and appreciation for print media. The organization is currently identifying sources for a wide range of materials that will feature the logo and theme of the campaign. Materials include large truck decals, posters, billboards, bumper stickers, corporate identity materials, shipping cartons, etc. Revenue generated from the sale of these materials will underwrite the cost of promoting the campaign.

PAF is the first to implement the campaign with the introduction of five advertisements carrying the Print IT message. PAF also is customizing the logo to reflect the industry within its state.

Companies and associations affiliated with print media who wish to become involved with the Print IT campaign can visit www.gain.net for initial information.