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Pantone forms custom-color division

Jun 11, 2002 12:00 AM

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Pantone, Inc. (Calstadt, NJ), has formed a new division: Pantone Custom Color Services. It will provide custom color standards for corporate managers and art directors in fashion, home, contract design, paint, beauty, automotive, sports, pharmaceutical--any industry requiring color accuracy. Pantone vice president Michael Garin will direct the division.

"For many companies, color is synonymous with their name," explained Pantone president, Richard Herbert. "Think Barbie Pink, UPS Brown, Coca-Cola Red, Home Depot Orange and 3M Post-It Canary Yellow. Keeping that color consistent in products, packaging and communications in every media is imperative to maintaining the brand's identity, visually reinforcing who they are and what they do. Many companies even go as far as to trademark their signature colors."