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Httprint teams with enterprise marketing specialist

Jan 3, 2002 12:00 AM


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httprint (San Francisco) has formed a strategic alliance with Emmperative, a provider of enterprise marketing management (EMM) software and services. The companies will jointly market their print production and enterprise marketing management solutions to global 1000 companies.

Founded in collaboration with Procter & Gamble, Emmperative lets multi-functional teams deliver better products and initiatives faster and more cost-effectively. In addition to Procter & Gamble, current clients include Philips Electronics, the Coca-Cola Company and Standard Chartered Bank. Together, Emmperative and httprint will enable customers to leverage their integrated solution to aggregate print purchasing, collaborate with vendors, streamline the print management process, and centralize knowledge and brand assets.

"Many of our customers are already using our technology to support the back-end of their in-house marketing and creative campaigns," said Mark Porter, CEO, httprint. "We chose to partner with Emmperative because their functionality complements our own and enables us to offer a more complete marketing management solution to our collective customers."

"Print procurement is a big spend category for enterprise marketing departments," said Dan Maurer, CEO, Emmperative. "httprint is enabling us to respond to our customers' requests for a total solution that will help them better manage the marketing process - from concept to design to layout to production - and drive costs out of the print supply chain."

Emmperative and httprint will release their integrated solution in the latter half of Q1 2002. The first corporate customer slated to benefit from the alliance is a global enterprise leader in the electronics industry. Emmperative and httprint will offer the company a single e-commerce solution for all of its marketing management needs. The company will be able to access and utilize httprint's digital asset management tools directly from Emmperative to catalog and print its marketing materials, while also gaining the ability to outsource projects, including estimating and budgeting and supplier management processes, to httprint's campaign management team.