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Jun 15, 2001 12:00 AM

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Heidelberg USA (Kennesaw, GA) and Digital Works (Oldsmar, FL) have announced a strategic relationship that will give Heidelberg special rights to market the Digital Works 1214U (One-to-One-for-You) software and training program with the Heidelberg Digimaster 9110 Network Imaging System in the U.S. and Canada. Heidelberg will be the exclusive reseller of the 1214U among the OEM distributors of Heidelberg’s 110-ppm, black-and-white digital printing system. Digital Works will provide on-site sales and marketing training, and application support to Heidelberg’s customers. The two companies plan to expand on this relationship at a later date.

The 1214U solution is said to be tailored to meet the rapidly growing demand for variable data printing applications and personalized marketing materials. "This approach really gives our customers a proven path forward to enter this growing market and gives us a competitive edge in a very dynamic marketplace," says Eric Frank, Heidelberg’s digital printing & direct imaging vice president.

The companies plan to demonstrate this new capability for the Digimaster 9110 through a series of seminars and events beginning in July and continuing throughout the year.