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May 17, 2001 12:00 AM
Accenture and The Bulldog Group, Inc. (Toronto), today announced
they are working together to provide companies with Digital Asset
Management (DAM) solutions. Accenture, fomerly Andersen Consulting,
is a global management and technology consultancy and Bulldog is a
recognized leader in digital product management, distribution and
Among the revenue-generating benefits that the Accenture and Bulldog alliance can bring to organizations are enhanced merchandising and licensing opportunities, new markets for existing digital assets, expansion into new digital channels and increased customer retention and acquisition. Companies using DAM platforms can also achieve cost efficiencies in the re-use and re- purposing of existing content in place of new content creation, improved sharing of assets across the enterprise, greater ease in searching for assets, and streamlined workflow processes. Clients using DAM systems have the opportunity to increase market share and revenue through shorter production and distribution cycles as they exploit their content in traditional and emerging markets.