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The Diffusion Plus Group opts for an IMPIKA printer

Apr 9, 2012 12:00 AM

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In line with the company’s objective to reinforce its global print services offer, the Diffusion Plus Group, a European leader in direct marketing, will equip its production network with continuous feed iPrint eVolution.

Aubagne – France, April 6, 2012: IMPIKA announced today that French market leader Diffusion Plus Group has purchased a standard configuration, twin-engine iPrint eVolution platform to support its European services network. The purchase complements Diffusion Plus Groups’ existing portfolio of printers and reinforces the company’s commitment to excellence in color reproduction as a member of the CPX (Color Process eXperience eXchange) Group.

In selecting the iPrint eVolution, the Diffusion Plus Group underlined the importance of the Impika DOD (drop-on-demand) technology, noting that color performance was a critical differentiating factor. The iPrint eVolution platform further ensures that Diffusion

Plus Group will have the ability to ramp up its production to 150 m/min based on standard process color, while producing finished publications and variable data direct marketing pieces on a single machine.

William MERIEL, President and Founder of the Diffusion Plus Group noted, "We are pleased to invest sustainably, to support Diffusion Plus direct marketing activities. We believe that DOD inkjet technology with which we have ten years’ experience in document workflow and transpromotional work through our subsidiary, Data One, has reached a level of quality corresponding to the expectations of marketing communicators.”

“Several factors were important in our selection of the iPrint eVolution,” continued Meriel. “First, we were impressed by IMPIKA’s innovative and promising product strategy, a clear and differentiating factor. Secondly, IMPIKA offered very promising industrial synergies with leading companies in our field, and in particular, with our partner, TagG Informatique, a major player in the French market also equipped with Impika technology.”

For the Diffusion Plus Group the IMPIKA printer represents an addition to a portfolio of 13 digital printers, both laser and inkjet configured for double width and duplex full color printing. The iPrint eVolution is installed in standard mode (76 m/min at standard resolution) and is already producing impressive client applications. Diffusion Plus expects to quickly capitalize on the iPrint eVolution’s scalability to increase output to 150 m/min and even to 250m/min as Diffusion Plus Group subsidiaries, including the most recent addition to the group, Gocad Value, gain experience with the machine.

Loic Lefebvre, Director of Development for the Diffusion Plus Group, noted that the purchase of the iPrint eVolution, “together with our unique and recognized expertise in color, gives us the ability to propose fully customized, high quality color mailings on demand. One-to-one marketing is a reality and we should soon pass the one billion mark in terms of pages printed per year, all based on continuous feed white paper stock, a significant milestone for an independent group such as ours.” Loïc Lefebvre added, “The Diffusion Plus Group is probably the only player in the market whose turnover is split evenly between ‘direct marketing’ and ‘transactional printing’.”

After ISETO Corporation (Japan) and DST Output (USA), Diffusion Plus Group is the third member of the CPX Group to adopt IMPIKA inkjet technology. The CPX Group, founded in 2005, is a forum in which the world's leading multi-channel communicators meet to consider topics relating to the advancement and perfection of the industrial inkjet.


IMPIKA ranks among world leaders for the design, manufacture and sale of industrial inkjet print solutions. Focused on customer needs and supported by recognized technology expertise, Impika addresses changing print market standards with a differentiated product offer and high added value. IMPIKA products are among the world’s most technically advanced and economical printers. Our proactive sales and marketing teams sell our products and services directly and via a worldwide network of partners. For further information, please visit our website,

Press Contact : Wilhelmine DESPAGNET - Tél : +33(0)44 62 42 89 -

About Group Diffusion Plus

The Group Diffusion Plus is french independent industrial group with sales of €83 million and nearly 1,000 employees in the field of global document communication. Group subsidiaries Diffusion Plus, Gocad Serv ices, Gocad Value, Nord Sous Film, Emissaires and La Parisienne de Routage, are leaders in multi-channel communications proposing print-on-demand, web-to-print and predictive marketing services. The company is also a leade r in transactional print services and managed document workflow (secure enterprise document production and ADF, secure digital color, transactional printing, letter mail, trace & track, paperless...) through its subsidiary Data One. Group subsidiaries Regroup'eure and Regroup'nord sp ecialize in pre-sorted mail.

Press Contact : Melanie HORCHOLLE - Tel: +33 (0)232 77 3653 –

About the CPX Group:

Founded in 2005, the CPX Group (Color Process eXper ience eXchange) is a consortium of 10 pioneer compa nies with representation from France, the United States, the United Kingdom, Spain, Italy, Morocco, Japan, Thailand, Israel and Finland, who are leaders in high speed digital inkjet and multi-channel print communications. Members of the CPX Group annually produce about 30 billion pro cess color pages using high speed inkjet technology on white continuous feed paper stock and over 300 digital color presses (ADF workflow and direct marketing). The association organizes regular annual meetings to review best practices, review strategic developments and promote inter­company cooperation.