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Duplo to implement new corporate identity

Dec 10, 2008 12:00 AM

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Duplo Corp. (Santa Ana, CA) has announced the introduction of a new corporate identity, which will be implemented globally throughout its subsidiaries and distributor companies from January 1, 2009.

The Duplo logo has been redesigned and now is supported by the tag line, “From print to documents,” chosen to reflect the value print finishing brings to the print production workflow, as well as giving greater emphasis to the importance of innovative finishing solutions within traditional, digital and hybrid print environments.

“We’ve been working closely with all our partners to ensure that finishing is seen as a major way to differentiate printed products. Known for our innovative approach to product design, we’re committed to exploring further new applications and enter new market sectors to offer customers more value-added opportunities. Clearly, there was a need to bring our logo and corporate identity in line with our vision for the future, so we can look confidently forward whilst retaining the strong values of our heritage,” says Akio Kaneko, manager, Intl. Sales Group, Duplo Corp.

Kaneko adds, “For us, it’s all about sustained investment in the industry. ... We’ve invested heavily in the past few years to ensure that we’re able to match our product offerings with excellent after-sales service.”