DIGITAL ART REPRODUCTION GROWS

May 1, 2002 12:00 PM

The retail value of digital art prints in the U.S. was almost $230 million in 2000 and growing at a compounded annual growth rate (CAGR) of two percent, according to I.T. Strategies (Hanover, MA). At this rate, revenues will total more than $750 million by 2005.

Art reproduction is done by three primary methods: lithographic, screen (serigraphy) and digital. Today, digital printing makes up about 28 percent of the market. This will increase to almost half of the market by 2005, primarily at the expense of serigraphy.

Print providers of all kinds are involved in digital art, from master print makers using Iris inkjet printers to quick printers with color copiers. While the volumes of hardware, ink and media involved are not huge, digital art is important because it offers an opportunity into new markets. Once the image is digitized, it can also be ported to ancillary products, such as home furnishings, apparel and promotional products, as well as printing and publishing applications.

While wide-format inkjet seems to dominate the market during this forecast period, electrophotography (EP) is also being used for replicating fine-art prints. Of the EP technologies, the largest share of the revenue goes to color copiers, with 2000 revenues estimated at $44 million and growing to $144 million by 2005. This is followed by desktop color laser printers, with $10 million in revenues in 2000 (growing to $51 million by 2005), and by digital presses, with 2000 revenues of about $1 million growing to almost $4 million by 2005.

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