BUSINESS PICKING UP, REPORTS NAPL
May 1, 2002 12:00 PM
NAPL's (Paramus, NJ) latest State of the Industry Economic Report signals that the recession is just about over for print. The February NAPL Printing Business Index (PBI), the association's comprehensive measure of printing-industry activity, reached 49.2, marking the fourth consecutive month that the PBI has risen from its record low of 33.4 in October. A PBI reading above 50 signifies that more printers report increasing business activity than report slowing activity; a reading below 50 indicates the opposite condition.
“Three key NAPL printing-industry business indicators derived from our database — general business conditions, work-on-hand and confidence — have strengthened recently,” observes Andrew Paparozzi, NAPL vice president and chief economist. “They don't suggest that the industry is about to swing from gloom to boom, but they do suggest that the recession is just about over.”
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