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Marco Boer Discusses Book Publishing, Inkjet Printing Trends at Ricoh Event

March 20, 2017

By Ashley Roberts

From Feb. 28-March 2, Ricoh hosted the Ricoh Publishing Executive Symposium at the St. Julien Hotel & Spa in breathtaking Boulder, Colo. As everyone settled in for three days of sharing information among peers, Marco Boer of IT Strategies took to the floor to discuss trends in the book publishing industry. One trend in particular in book publishing is the push toward higher frequency, yet lower volumes of, titles, paving the way for on-demand digital printing. Boer commented on the effectiveness of production inkjet technology in this evolving industry:

"The irony is that the more offset pages go down, the better digital fits … We’ve seen this huge migration to inkjet printing and the reason is very simple. Inkjet printing is really the only technology out there today that can print at near-offset productivity. And because inkjet is much simpler than [digital] toner technology, in terms of moving parts and the like, it’s more cost-effective. Inkjet is really the trojan horse."

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