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Vision 3 Summit to share insight on new business models

Feb 7, 2011 12:00 AM

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Graphic communications professionals wanting to glean some new ideas will hear what worked for others in the industry at the Vision 3 Summit, March 13–16, 2011, at the Desert Springs JW Marriott in Palm Desert, CA. The conference is a joint effort of NAPL, NPES and PIA. It is open to all company owners and executives—service providers and suppliers—in the graphic communications industry.

One of the highlights of the Vision 3 Summit, "The Innovators Panel—Vision That Created New Models," will feature executives from three different companies that found innovative new ways to address the demands of the graphic communications industry. The panel will include David Fox, vice president, manufacturing, of Valpak, one of the leading direct marketing companies in North America; Chuck Gehman, vice president, product management, of, a provider of online, on-demand cloud printing services; and, Andrew Field, president and CEO of, which provides high-quality commercial color printing in the short- to medium-run color printing market. These executives will shed light on the experiences of their companies, how and why their business models are successful, and how they are addressing challenges in today's economy.

The panel will be moderated by Joseph Truncale, president and CEO of NAPL. "Most executives understand that we can no longer do business the way we've always been doing it, but they don't necessarily know what other business models will work. This session will offer some new ideas and tips for successful innovation, from executives who have managed it successfully," said Truncale.

Other sessions will cover a range of topics of interest to today's graphic communications executives, from the economic recovery to future growth markets, as well as new media marketing strategies and sales tactics. The Vision 3 Summit will feature a variety of networking events and receptions.

The Vision 3 Summit replaces the associations’ individual leadership programs, including NAPL's Top Management Conference; NPES' Industry Summit that included the Print Outlook conference and PRIMIR Spring Meeting; and, PIA's Presidents Conference.