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Vision 3 Summit offers cross-media, direct marketing tips

Jan 21, 2011 12:00 AM

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The Vision 3 Summit will take place March 13–16, 2011, at the Desert Springs JW Marriott in Palm Desert, CA. The new leadership conference—a joint program of the National Association for Printing Leadership (NAPL); NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES); and, Printing Industries of America—is open to all company owners and executives, both industry vendors and service providers, in the graphic communications industry.

In a session titled "CMO Panel—Opportunities and Key Partnerships," moderator Gina Testa, vice president of the graphic communications industry business for Xerox, will lead prestigious Fortune 1000 panelists in a discussion of print-related marketing and how it fits in with online communications and other marketing needs. The panel will cover changing consumer-buying behavior, the role and value of print service providers and cross-media service providers, changes in the various verticals, and more.

"Getting the message out on print is no longer enough to attract the attention of today's discerning consumer. As a result, graphic communications providers must know how to customize and implement cross-media marketing campaigns for their clients—campaigns that will deliver maximum impact for the investment dollars put into them," says Joseph P. Truncale, President and CEO of NAPL. "This panel session will cover the strategies and partnerships service providers need to know about to take advantage of all the new media opportunities available today."

In addition, Vison 3 will feature a special session on the trends and future of direct marketing.

"Trends & Future of Direct Marketing," will deliver a thoughtful look at the current printing industry, the ongoing changes in the North American marketplace and how direct marketing will be affected. Attendees will learn what impact technology, the economy, social issues, environmental concerns, postal rates and demographic changes will have on direct marketing demand, and hear about other influences on the North American print markets as well. The session will be led by graphic communications consultant John Zarwan, founding partner of J. Zarwan Partners and an expert in marketing, product management and finance.

"Particularly with today's consumer being so marketing-savvy, print clients are increasingly turning to direct marketing," says Ralph Nappi, President of NPES. "It's therefore crucial for graphic communications executives to pinpoint direct marketing opportunities for their clients and understand just how direct marketing tactics may change over the next few years."

Vision 3 will feature a variety of educational sessions addressing topics of interest to management-level executives, ranging from future growth markets, to new-media marketing strategies and sales tactics, and more. All sessions will emphasize real-world applications and 'best practices' and offer actionable "how-to" advice.