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Mar 15, 2011 12:00 AM
200 marketing professionals, designers and print buyers converged on The University of Dayton Arena on Wednesday, March 9, for Think Patented’s Print Delivers event. The event’s speakers from Eastman Kodak, Leo Burnett Worldwide, Sappi, the United States Post Office and The Print Council discussed print as a tool for marketers.
Attendees heard industry leaders make a case for the effectiveness of print, as well as, a sustainable resource. Speakers shared case studies, relevant statistics and innovative examples on how leading marketers are using print to drive results. Attendees were also educated on how print is a renewable resource that they can feel good about using.
According to Joanne Vinyard of The Print Council, “Marketers of late have been forced to cut costs and try other methods, such as e-mail and other low cost alternatives to print. These marketers have been discovering that the results are clearly not as good without print in the marketing mix.”