And the survey says
Feb 1, 2008 12:00 PM, Michael Casey
“In 2007, quick printers and small commercial printers continued to get strong quality satisfaction for traditional products and services, but be careful as you plan your diversification strategies. Non-traditional printer services, such as promotional items and online ordering, definitely could improve. Consider not only profitability as you ponder new services, but also your execution plan to produce high quality. Great quality opens the door to sell additional services, increase client share and drive up revenues and profits. But, rolling out a mediocre service will shut doors.”
Michael Casey is president and founder of Survey Advantage (www.surveyadvantage.com). He is an Intl. Franchise Assn. technology board member and recently became a major partner with the National Assn. of Printing Leadership, supporting its consulting and research practices. Survey Advantage's mission is to help printers improve their business performance through the delivery of cost-effective, comprehensive customer feedback systems and easy-to-digest reports.
| Product & services | % Satisfied or very satisfied with offering |
|---|---|
| Full-color printing | 94% |
| 1-color and 2-color printing | 94% |
| High-speed copies | 94% |
| Signs | 92% |
| Finishing/binding services | 91% |
| Graphic design services | 91% |
| Variable-data printing | 90% |
| Mailing services | 89% |
| Promotional items | 88% |
| Online ordering | 66% |
| Based on 6,500 print buyer opinions. | |
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