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Print adapts to the wireless age (Not bad for a 500-year-old technology)

Feb 1, 2011 12:00 AM

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When you care enough to send some augmented reality

Hallmark has offered cards with sounds since 2006. Augmented reality cards debuted in January 2010. The card recipient visits and follows the directions to view a 2D or 3D animated feature by holding the greeting card up to a web camera. The animation tracks with the movement of the card.

We say: Neat-o. But we hope Grandma will still send us $5 as per usual.

Watch this

A few weeks ago, PODi's AppForum ( showcased an interactive 3-D augmented reality campaign created for Tissot Swiss Watches. PODi's direct mail campaign included some tie-ins to it:

We say: Watch

Ace Group puts QR Codes in the spotlight

The Ace Group designed select QR Codes and mobile-friendly landing pages for the Oct. 21, 2010, issue of Time Out New York. “This campaign includes all the back-end programming and data processing required to track each of the scans in very unique ways,” says Ace's Val DiGiacinto. “We have invested almost three years of R&D into mobile marketing and QR code technology.”

We say: Rock on, Ace Group!

Bean there, done that

As of this year, coffee lovers with a BlackBerry smartphone, iPhone or iPod touch can make mobile payments at 6,800 Starbucks stores. The Starbucks Card Mobile App display a barcode that can be used like a Starbucks Card to make a purchase. Users hold the mobile device in front of a scanner on the countertop and scan the mobile app's on-screen barcode. Drive-thru customers still have to pay the old fashioned way. See

We say: How about the tip jar? Is that set up for mobile payment, too?

Printing from mobile devices

HP has announced ePrint Enterprise mobile printing:

We say: Read the white paper at

Insert carries paper USB ‘webkey’

“USB Insert” is a custom diecut webkey that can be perfect bound or saddlestitched in magazines or dropped on as an onsert. The user detaches the key, inserts it into any USB port and is taken to a landing page, microsite, multimedia presentation, etc. Proprietary software provides real-time tracking. See

We say: Never mind the webkey. We want an insert with a custom diecut laptop.

How are you adapting to the wireless age? Let us know by e-mailing