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PODi releases research on key vertical markets

Jun 14, 2011 12:00 AM

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PODi the Digital Printing Initiative has released a new analysis of vertical markets for digital print providers. At the core of the new research is the link between vertical market challenges and solutions, which is explored in this series of “Vertical Solution Maps.”

The maps show how to take a common marketing objective (like fundraising, encouraging repeat business or obtaining new customers) in a specific vertical market, identify the challenges and then provide winning solutions with digital printing. The solutions employ a full range of tools, including relevant 1:1 direct marketing, integrated cross-media, new media (like social and mobile) and collateral management. The proof comes from more than 470 PODi digital printing case studies. Vertical Solution Maps cover 7 vertical markets, 33 objectives, 55 marketing challenges, and give 74 solutions for successful outcomes.

The research, conducted by PODi Affiliate Caslon & Company, provides print and marketing service providers with real-life, vertical-specific examples of successful digital printing solutions they can share with their customers in Education, Retail, Automotive, Insurance and Healthcare, Financial Services, Travel and Entertainment, and Not-for-Profit markets.

In addition, Caslon is writing a series of white papers that examine each vertical market, objectives, challenges and corresponding solutions.