How To: News
Jun 1, 2006 12:00 AM, By Dick Gorelick
Developing a variable compensation plan for CSRs: It sounds like such a fair, simple and reasonable idea. An effective CSR is in a direct position to reduce costs lower manufacturing spoilage, and elevate customer satisfaction. Why not reward outstanding performers?
Jun 1, 2006 12:00 AM, By Steve Johnson
In the 1970s, a new type of print shop appeared on the American scene. Dubbed "quick printers," they were popularized by franchise operations.
May 1, 2006 12:00 AM, By Steve Johnson
If you screw up the variable data in your own database, you don't have a snowball's chance of selling variable. If you get the information perfect but screw up the color, you've still shot yourself in the foot.
May 1, 2006 12:00 AM, By Dick Gorelick
Attendees at a peer group in l986 all had children in the graphic arts business. All were pessimistic about the future of the industry and stated or implied a sense of guilt about allowing their children to follow their footsteps. Our firm’s clients might not be representative of the industry, but in 2005, these children are engaged, optimistic and, for the most part, successful CEOs.
Apr 1, 2006 12:00 AM, By Steve Johnson
The Chicago Cubs were consistently among the most profitable teams in major-league ball. How about your business? What is your objective? What about profitability? What happens to profits as a measure of success?
Apr 1, 2006 12:00 AM, By Dick Gorelick
There are two industry scenarios I'm hard-pressed to understand. The first is the creation of expensive technological solutions for which there are a limited number of problems to be solved. The second is the failure of print companies to respond to obvious customers needs, otherwise known as "business opportunities."
Mar 1, 2006 12:00 AM, By AP staff
Graphic Arts Services began searching for a workflow that would help the company recieve recieve files from the outside while generating PDF files internally. That's how www.pdfandaproof.com was born.
Mar 1, 2006 12:00 AM, By Steve Johnson
As you read your issue of AMERICAN PRINTER, ask yourself, "What does this really mean to me?"
Mar 1, 2006 12:00 AM, By Dick Gorelick
An effective, well-staffed customer service function, according to the anecdotal evidence, can balance and mitigate internal conflict, as well as provide perceived value to customers.
Feb 1, 2006 12:00 AM, By Steve Johnson
Old-fashioned human interaction still has a place and is, in fact, desirable. Virtual storefronts can’t replace the face-to-face interaction of humans.
Feb 1, 2006 12:00 AM, By Dick Gorelick
Everyday management challenges are lost in a haze of hypes. This column addresses one of those critical issues that has escaped those busy following the latest technology, the fortunes of equipment manufacturers, and the forturnes of consolidators and large publicly-traded print companies: seasonality of demand and its implications.
Jan 1, 2006 12:00 AM, By Steve Johnson
In previous issues of AMERICAN PRINTER, you might have noticed me on the back page, every other month. Beginning this issue, “Johnson’s World” will be here every month. Why? Does the printing industry need another commentator? What can you expect from me that you can’t get anywhere else? Glad you asked.
Jan 1, 2006 12:00 AM, By Dick Gorelick
Segmentational is a word you won’t find in any dictionary, but the word is helpful in explaining and exploring the management mindsets I observe in an industry grappling to deal with the changing buyer-seller landscape.
Dec 1, 2005 12:00 AM, By Steve Johnson
Think the gift of print is just too old fashioned? Here are some hints for maximizing the delight of the youngest generation.
Dec 1, 2005 12:00 AM, By Dick Gorelick
It is misleading to talk in terms of industry trends and ratios. I know of no company that has been successful by following the pack. In today’s graphic arts industry, there’s no pack to follow.
Dec 1, 2005 12:00 AM, By Bob Rosen
What don't they do? (and why you shouldn't either).
Nov 1, 2005 12:00 AM, By Dick Gorelick
In my opionion, only two things can render performance evaluations programs effective.
Nov 1, 2005 12:00 AM, By Rebecca Hoeckele
On Sept. 17, 2004, the last remnants of Hurrican Ivan spawned 50 twisters in a single day. At approximately 6:30 p.m., one of those tornadoes struck United Litho's Ashburn, VA, facility. None of the 22 employees in the plant will forget that day--or the remarkable events that followed.
Oct 1, 2005 12:00 AM, By Dick Gorelick
Formal business planning out of context with other activities, however, is like a breakfast of gravy without the biscuits.
Oct 1, 2005 12:00 AM, By Steve Johnson
If you still think the Harry phenomenon doesn’t apply to your printing business, I must ask, why not?