How To: News
Feb 1, 2007 12:00 AM, By Raymond J. Prince
Jan 1, 2007 12:00 AM, By Raymond J. Prince
Jan 1, 2007 12:00 AM, By Steve Johnson
Are you staying awake nights wondering whether you should continue to use budgeted hourly rates (BHR) as the basis for your estimating standards or switch to activity-based costing (ABC)? I didn’t think so. Unfortunately, those who most need this month’s message left “Johnson’s World” after the first sentence.
Jan 1, 2007 12:00 AM, By Elias Terman
How personalized print, URLs and landing pages improve direct mail results.
Jan 1, 2007 12:00 AM, By Dick Gorelick
I'm often asked, “What’s the first thing you would do if you owned a graphic arts company or could change the industry?” I offer a two-part answer.
Jan 1, 2007 12:00 AM, By Katherine O'Brien
Rich Scholer recently sent me a five-page article called “The System.” “I’m not trying to demean or judge the hard working people in this industry,” he explained in a postscript. “My article was meant to titillate the minds of modern-day management and to raise critical questions about customer service.”
Jan 1, 2007 12:00 AM, Sponsored by the Kodak Graphic Communications Group
Why do printers need to learn more about connected workflows? The future belongs to hybrid and digital printing technologies. To achieve efficiencies in that type of environment, technology is required that can mix high-quality, long-run work with short runs and variable-data printing. Islands of automation alone won’t suffice to run an efficient operation.
Dec 1, 2006 12:00 AM, By Dick Gorelick
The only thing that is consistent in the printing industry: patently incorrect, even ludicrous, pronouncements emanating from so-called industry experts. It is said that in the graphic arts industry, anything said once is an opinion, anything uttered twice is a rumor and anything stated three times is a fact.
Dec 1, 2006 12:00 AM, By Bob Rosen
Despite the slight improvement in 2006 sales, the industry’s challenges are largely unchanged, with overcapacity and murderous price competition remaining in virtually every market sector. More than 20 percent of commercial printers have disappeared over the past five years, but the disappearances aren’t fast enough to be helpful to those who are left.
Dec 1, 2006 12:00 AM, By Don Goldman
Tips for better scheduling.
Dec 1, 2006 12:00 AM, By M. Richard Vinocur
I've often wondered why so few printing companies advertise, promote or publicize their services. I've also questioned why most, especially the smaller ones, have no managers with the word in their titles. I'm a big fan of movies and visit my local multiplex at least three times a month. For years, it has been running advertising slides prior to the trailers. Most are for local businesses and the
Nov 1, 2006 12:00 AM, By Carrie Cleaveland
A few of the Variables 2006 panelists shared their stories and offered some helpful advice.
Nov 1, 2006 12:00 AM, By Dick Gorelick
The tone of business planning meetings, formal or informal, is a reflection of a company’s customer-centricity. Beware of dialogue that begins with a discussion of “what we do best.” Instead, the discussion should be based on projected customer needs. Sincerity can’t always be equated with success.
Oct 1, 2006 12:00 AM, By Frank J. Romano
There are 23,000 full-time print buyers in the United States who purchase just over half of all print and packaging. Another 92,000 buyers are involved in varying degrees, but virtually everyone else in the nation buys print at some time from imprinted holiday cards to posters seeking a lost pet. Here is a collection of facts and figures that provides a fascinating overview of what's being printed,
Oct 1, 2006 12:00 AM, By Carrie Cleaveland
Earlier this year, the National Assn. for Printing Leadership (NAPL) (Paramus, NJ) presented 20 graphic communications companies with 2005 Management Plus awards. Management Plus allows graphic communications companies to analyze specific areas of their operations as a tool to judge individual management performance against industry standards. After completing a self-analysis, companies may choose
Sep 1, 2006 12:00 AM, By Carrie Cleaveland
At a special banquet on March 2, 2005, the National Assn. for Printing Leadership (NAPL) (Paramus, NJ) presented 20 graphic communications companies with 2005 Management Plus awards. The event was held during NAPL's Top Management Conference in Orlando, FL. Awards include the William K. Marrinan Hall of Fame award, as well as Gold, Silver and Merit awards. Management Plus allows graphic communications
Aug 1, 2006 12:00 AM, By John Zarwan
Among all the bad news for print markets, direct mail remains one bright spot. Annual spending on U.S. direct mail advertising is approximately $60 billion a year, and it's growing at a healthy clip: seven to eight percent a year. In 2005, companies and other groups sent out 100 billion pieces of direct mail, up 16 percent from 86 billion pieces in 1999, according to the United States Postal Service.
Aug 1, 2006 12:00 AM, By Julie Shaffer
What makes a PDF file print-perfect? Ideally, the application used to create the original layout should be true design software, such as InDesign or QuarkXPress. All too often, content creators use a product like Microsoft Word as a layout application. This is like baking a apple pie with Ritz Crackers and expecting it to taste exactly like a pie made with real apples. Word is not a graphic design
Jul 1, 2006 12:00 AM, By Dick Gorelick
It seems that most owners and mangers find it more comfortable to invest money in equipment than to invest in money, time and emotion in upgrading the organization's human resources. It's sad because people are an asset that can appreciate. Equipment can only depreciate.
Jul 1, 2006 12:00 AM, By Steve Johnson
Certain ideas about succeeding in digital printing have been bandied about for so long that some take them as gospel. And I'm tired of it.