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Telling your company's story

Jun 1, 2009 12:00 AM, By Steve Johnson

Steve Johnson tells how to get maximum media exposure for your company

Recovery and the tough road ahead

Jun 1, 2009 12:00 AM, By Katherine O'Brien KOB@americanprinter.com

Speaking at a recent users group meeting, Andy Paparozzi confirmed what most of us have long suspected: It's never been tougher to be a printer. Paparozzi, vice president and chief economist for NAPL, reported that industry total sales are down 14.5 percent for the first three months of the year the steepest decline on record. On the bright side, the economy might have bottomed out. Stimulus efforts

100 Words or Less: How can printers avoid competing on price alone?

Jun 1, 2009 12:00 AM,

how to position yourself to find the right customers — those are customers who love what you offer and buy for reasons other than price

The elusive concept of profit

Jun 1, 2009 12:00 AM, By Dick Gorelick

Dick Gorelick offers basic concepts in calculating profitability

Marketing via the Internet

Jun 1, 2009 12:00 AM,

Marketing on the Internet is still new for most printers, yet a higher percentage are becoming comfortable with it. We asked 294 printers who were leveraging the Internet to share how effective they are finding five major Internet marketing approaches: e-mail messaging, website marketing content, Internet directories, social networking, and search engine advertising. Almost 60% stated e-mail messaging

Makeready killers & estimating standards

Jun 1, 2009 12:00 AM, By Raymond J. Prince

What to look at in the area of improving makeready time and reducing waste

Printers must ask tough questions

May 1, 2009 12:00 AM, By Dick Gorelick

Granted, the current recession came upon us suddenly. And no two graphic arts companies have the same challenges, objectives, culture or account portfolio. Online technology is a challenge to the printed word, and most printing firms must deal with the multiple whammy of cutting costs, slowing sales, capital investment and continuing price pressures. But the worst thing to do under these circumstances

Color proofing from a press perspective

May 1, 2009 12:00 AM, By Raymond J. Prince

We are seeing a lot of new inkjet proofing units on the market, and pressroom staff loves them. There are several reasons for this love affair.

Mailers prepare for IMB and Move Update

May 1, 2009 12:00 AM, By Christopher Lien

Aside from the May 11, 2009 price increase, the two most significant events this year will be the United States Postal Service's (USPS) rollout of the Intelligent Mail barcode and extending the Move Update requirement to Standard Mail. Both of these initiatives provide opportunities for astute mailers, and increased liabilities if not fully understood. Mailers that are claiming discounts on their

Just the facts

May 1, 2009 12:00 AM, By Steve Johnson

A prominent digital press manufacturer recently treated me to a dog and pony extravaganza. The demo was probably most memorable for highlighting a niche market workflow that, alas, neither worked nor flowed, at least not at the demonstration. Among the printed samples I took away was a digitally printed book, by Michael J. Tomey. The book is filled with sudoku puzzles using letters of the alphabet

Ask for referrals the right way

May 1, 2009 12:00 AM, Michael Casey

If customers are recommending you, show appreciation with a formal referral program. Here are a few things to consider when setting up your referral program

Specializing in single-source solutions

May 1, 2009 12:00 AM, By Katherine O'Brien KOB@americanprinter.com

Rainbow Printing of Maryland is undergoing a major operations makeover

Management: A painful sales learning experience

Apr 1, 2009 12:00 AM, By Dick Gorelick

An increasing percentage of those who buy, specify and use print view a supplier's performance as a team effort.

Spraying cylinders for press damage

Apr 1, 2009 12:00 AM, By Raymond J. Prince

Recently I was asked for an opinion on the spraying of press cylinders for a press that was damaged — specifically, what that would do to the value of the press.

The Holy Grail of digital printing

Apr 1, 2009 12:00 AM, By Steve Johnson

In 2001, my company did a feature series in our monthly newsletter, Overnight Lite, comparing the quality of two digital presses we employed at the time. One was made by Xerox, the other Indigo (now owned by HP). Our newsletter usually is a single-sheet self mailer, so we printed two complete versions of the April 2001 issue, one on the Indigo and one on the Xerox DocuColor, for each of the 5,000+

Seeing the printing forest for the trees

Apr 1, 2009 12:00 AM, By Katherine O'Brien KOB@americanprinter.com

Katherine O'Brien on paper-bashing, the Environmental Excellence Awards and the environment

100 Words or Less: How do you cope with postal changes?

Apr 1, 2009 12:00 AM,

Ensuring an effective postal optimization and execution requires the integration of multiple tactical tools

Take the guesswork out of future investments

Apr 1, 2009 12:00 AM, Michael Casey

We all have stories about investments we are proud of. Sales came rolling in. The customers loved the new service and everyone was happy. Oh, and we made a ton of money. I'm sure all your investments turn out this way. Right? I will confess I have invested in new products or services I thought would sell I thought the customers would flock to, I thought would have a solid ROI but it did not happen.

Letters about mail

Mar 1, 2009 12:00 AM, By Steve Johnson

In the 1863 United States, postal rates were standardized, meaning a letter could be mailed anywhere in the country for the same price. Twenty years later, and again in 1885, rates were reduced as in rate decreases. The price of a stamp went down three times in a quarter-century. It only made sense, the postmaster general explained, as ever increasing volumes of mail could only result in efficiencies