How To: News
Oct 1, 2009 12:00 AM, By Denise Kapel
For those printers who are unable to finance major equipment purchases in this economy, what can be done to make the most of the equipment they have?
Sep 1, 2009 12:00 AM, By Raymond J. Prince
Now I am sure you can think of a thousand reasons, but there is one that tops the list. It centers on what they affectionately call the ] Prep Department. This is for a number of reasons that cause great frustration: No color bars. Wrong color bars. Color bars running into the job. No side guide mark. Side guide mark running into the work. Side guide mark not on the edge of the sheet. Trim marks that
Sep 1, 2009 12:00 AM, Michael Casey
Comments drive retention, client share expansion, and referrals. Typically 20-30% of customers will respond to surveys if you do it right. 25-50% of those filling out the survey will tell you why you got the ratings you did and what else is on their mind. While rating scale questions are important to quantify their opinions and perceptions, their comments answer the question, If printers expect to
Sep 1, 2009 12:00 AM, By Katherine O'Brien KOB@americanprinter.com
InfoTrends (www.infotrends.com) recently held its Third Annual TransPromo Summit in Boston. It was an international gathering of the approximately 225 attendees, 10 percent hailed from Central and South America. Case studies from a myriad of industry applications were among the most popular of the multifaceted sessions, reports consultant Clint Bolte (www.clintbolte.com). Users from Latin American
Sep 1, 2009 12:00 AM, By Steve Johnson
Before I opened my digital-only printshop, I worked in conventional shops of varying sizes, performing various job functions. This gave me the opportunity to see the possibilities of digital printing. Because of my offset background, I emulated the workflow found in most commercial shops. Our sales and customer service weren't all that different from any other shop, and shipping was also very conventional.
Sep 1, 2009 12:00 AM, By Dick Gorelick
Competitive differentiation is a subject that eventually determines life or death of every company of every size in every industry, but which too few companies address. Admittedly, it's an issue for which there's no easy answer. Those who feel a need to consult ratio studies and the practices of similar companies to the exclusion of other information are defeating the purpose of competitive differentiation:
Sep 1, 2009 12:00 AM,
Sadly, most consultants will add very little value. But a handful of industry experts, including the NAPL Print Consulting Group, regularly provide their clients with expertise and insights on what works and what doesn't work in today's print and graphic communications industry. Their objective, independent perspective helps owners and senior managers make critical decisions faster, more efficiently,
Aug 1, 2009 12:00 AM, By Katherine O'Brien KOB@americanprinter.com
A few years ago, I attended the Graphic Arts Education Summit at Graph Expo. I learned how representatives from industry associations, vendors, high schools and colleges are working together to promote careers in the graphic arts.
Aug 1, 2009 12:00 AM, By Dick Gorelick
As this column is written, we're not quite a year into the recession. Some companies with which I'm intimately familiar are doing very well, some are hanging in there, and others have resorted to prayer. The one common denominator is that no one is finding it easy. For what it's worth, here are some observations, starting with a football analogy. Many years ago, the Cleveland Browns featured a stellar,
Aug 1, 2009 12:00 AM, By Raymond J. Prince
We all want our firms to stand out from the crowd in some way. On the other hand, we want standards to make all our work look the same. My oh my what a touchy issue this is. Let's explore the wanting to stand out theme. We are all high quality printers right? I have checked the Yellow Pages in many cities and looked under Low Quality Printers and Average Printers, and I found none listed. We all offer
Aug 1, 2009 12:00 AM, By Steve Johnson
This magazine is filled with PRINT 09 coverage. Not familiar with my opinion of print industry trade shows? Read One for the money, two for the show, AMERICAN PRINTER, June 2008. Find it online at http://americanprinter.com/johnsonsworld. I have a few new observations just for PRINT 09, to make certain your trek to Chicago next month is a memorable yet useful event. The first printing show I ever
Aug 1, 2009 12:00 AM,
Considering the recession, print buyers want what every customer wants: value for their money.
Aug 1, 2009 12:00 AM,
A short, personal, inviting survey positioned properly is a loyalty builder and well received by customers. It doesn't replace phone calls or visits, but it is an excellent way to keep lines of communication open and show you care.
Aug 1, 2009 12:00 AM, By Katherine O'Brien
Profile of annual Management Plus winner Wordsprint
Jul 1, 2009 12:00 AM,
Our 24-hour offset print orders brochures, invitations, newsletters come in through an online portal [www.mmprint.com/24hour_printing.cfm] and are integrated into our existing workflow. We run, on average, 500 to 5,000 impressions in a short time through the use of polyester direct to plate and a RIP-it workflow. We limit the size of 24-hour jobs to 11 17 inches because we have a number of full-color
Jul 1, 2009 12:00 AM, By Dick Gorelick
the role of the CEO in organizing and supervising the everyday flow of information to and from the marketplace
Jul 1, 2009 12:00 AM, By Katherine O'Brien KOB@americanprinter.com
PRINT 09 will take place in Chicago from Sept. 11-16. Here are some suggested activities: 10. Roll up a poster, pretend it is a lightsaber and demonstrate the Three Styles of the New Jedi Order up and down the main aisle of the convention center. 9. Enter a booth, point to the largest piece of equipment and say, I'll take six of these. How soon can I get them? 8. As you enter the show floor, compliment
Jul 1, 2009 12:00 AM, By Raymond J. Prince
How fast should a press run? How fast can a press run? Can a press run fast and produce high quality? The age of a press can help answer some of these questions. Today, we see presses in the industry that are up to 30 years old, and some with 600 million impressions or more on them. To make a press run fast, we need: A clean press and work area. A press that is maintained. Computer to plate. Goals.
Jul 1, 2009 12:00 AM, Michael Casey
Typically 90-95% of your surveys will be positive, so why not leverage this with referral programs and asking for more business? Here is a list of things to consider when you are surveying customers
Jul 1, 2009 12:00 AM, By Steve Johnson
Magic bullets are few and far between. Ron's story of “virtual packaging” demonstrates that the use of virtual storefronts on the Internet can cut the packaging printer right out of the deal.