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Johnson & Quin acquires Compuletter

Dec 7, 2010 12:00 AM

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National direct marketing services provider Johnson & Quin has completed its acquisition of Compuletter, a 40-year old company that specializes in personalized direct marketing, fulfillment, database and list management services. Terms of the agreement were not disclosed.

“We are very pleased that Compuletter’s client base will have the opportunity to take advantage of Johnson & Quin’s exceptional marketing and production capabilities through this acquisition,” says Gary Ross, president of Compuletter. “Johnson & Quin offers Compuletter’s customers expanded capabilities that include the latest in marketing services and the technology to make it happen. I am very excited to continue my work as part of Johnson & Quin.”

“To stay relevant in our industry, it is essential to provide sophisticated personalization and online solutions supported by strong data and fulfillment capabilities in addition to speed-to-market and cost control,” says David Henkel, president, Johnson & Quin. “Our investment in Compuletter will help us to stay highly competitive in the constantly changing world of direct marketing.  I am confident that our wide range of services will continue to fully support the present and future needs of all our customers.”

This acquisition continues Johnson & Quin’s expansion of its direct marketing services to provide capabilities that boost the campaign effectiveness of printed direct mail with targeted solutions like personalized URLs, microsites, QR codes, and integration of social media networks.