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interlinkONE CEO releases book on marketing strategies

May 3, 2011 12:00 AM

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InterlinkONE, a provider of web-based marketing software solutions, announces its chief executive officer, John Foley Jr., has released his new book, “Business Transformation: A New Path to Profit for the Printing Industry.” The book aims to help print, mail and fulfillment service providers that are looking to transform their business through marketing services.

In the book, Foley provides proven strategies, plans and tactics that service providers can follow to grow business despite shifts in the worlds of marketing and communications. He offers guidance for companies that are seeking conversations at the executive level instead of procurement. He provides best practices for printers that are looking to behave more like a partner instead of a transactional, commodity provider.

John Foley also shares case studies of companies that have successfully adjusted their business model, and provides commentary and advice from industry leaders on what printers should do now and how to prepare for the near future in an increasingly digital-centered environment.

“I am happy to share with the printing industry proven techniques and strategies for maintaining profitability in uncertain times,” says Foley. “New marketing and communication tools have vastly changed the way businesses promote themselves, and it’s critical for print service providers to learn how these new marketing strategies can be integrated with traditional tools, such as print.”