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Industry responding to Unisource Print Council challenge

Aug 25, 2010 12:00 AM

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Within the first month of Unisource’s $100,000 Challenge Grant to The Print Council (see, six companies have signed up and joined together to promote the power of print.  They are NewPage, Hewlett Packard, Neenah Paper,, MSP Digital Marketing LLC, CRW Graphics, PennLitho, Dome Printing and HBP Inc.

Ben Cooper, executive director, The Print Council, says, “We are thankful for the generous support that Unisource and the other companies have provided with this grant process to date.  However, we have just begun this effort and have a long way to go as our current pledges meet only about 30% of our overall goal. So we are looking for many others in the industry to step up and meet this challenge.”

With the additional support from the print community and related industries, The Print Council plans to implement several new initiatives.  This includes producing additional collateral materials such as videos, brochures and seminars that will demonstrate the value of print and promote the powerful story about the sustainability of paper.  “We also want to develop and actively engage in social media channels to connect with marketers and media specifiers,” says Cooper, “and we need the ongoing support of the entire print industry to meet our goals.”

Unisource CEO Al Dragone previously announced that the company committed a $100,000 matching grant to The Print Council if current and new sponsors match that amount by September 30, 2010.  “It is the right time to unify around the promotion of our industry so everyone benefits in the long run,” says Dragone.  “I am sincerely hoping that our challenge is met and additional companies come forth to participate.”

PLATINUM SPONSORS:  Global Paper Solutions; Heidelberg USA; Japs-Olson; Kodak; Leo Burnett USA; NAK Marketing Communications; NewPage; Sappi Fine Paper; The Williamson Companies; Unisource; U.S. Postal Service; Xerox.

GOLD SPONSORS:  Broadford & Maloney Inc.; Hewlett Packard; International Paper; Mohawk Fine Papers.

SILVER SPONSORS:  Appleton Coated LLC; IWCO Direct; Mossberg & Co.; Neenah Paper;; The John Roberts Co.

BRONZE SPONSORS:  Alcorn Printing Group; Classic Graphics Inc.; Colorado Printing Co.; CRW Graphics; Custom Data Imaging Corp.; Dome Printing; EFI; HBP Inc.; Hickory Printing Group Inc.; Jet Lithographic Inc.; Lawton Printing; Lecta North America; MSP Digital Marketing; New Direction Partners; Panaprint Inc.; PennLitho; PrintWest; Security Press; Stern’s Printing & Engraving; The P.A. Hutchison Company; Valassis; Westamerica Graphics; Whitmore Group; Wisco Envelope.

ASSOCIATES:  Arizona State University; Cal Poly; CUNY; Cygnus Business Media; DMA; EDSF; EMA; GAA; Graphic Communications World; Group M; HSPR; IAPHC; IdeaAlliance; InfoTrends; Kean University; Liberty or Death Communications; Media Ink; MFSA: NAPIM; NAPL; North American Publishing; NPES; NPTA; NYU; OutputLinks; PennWell; PIASC; PICA; PINE; Press+; Penton Media; Print Buyers Online; Printer’s NW Trader; Printing Industries of America; Printing Industries Alliance; Reed Business; RIT; Rogers Media; TAGA;; Xplor Intl.