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The players

Apr 1, 2011 12:00 AM


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Using image recognition and OCR technology, WiMO Reality provides a unique platform for Warbasse and his elite group of mobile designers and developers to bring new marketing strategies to their clients and share their experiences with Wimo. “Wimo Reality has impressed us from the start as an extremely forward-thinking company that is focused on long-range opportunities with both 2-D codes and image recognition,” says Philip Warbasse, CEO, Warbasse Design.

“This is still a nascent industry, but 2010 was a big year for mobile codes,” adds Stefan Haller, CEO, WiMO Reality. “User awareness of triggers of all types has grown exponentially as lots of great companies continue to find new and exciting uses for the platform. We have been working closely with our clients around the world to identify best practices for these types of campaigns.”

WiMO's global clients include Sony Pictures, Lions Gate and Dior. The WiMO solution brings a whole new perspective to how users can interact with brands and, in-turn, enables brand owners to deliver compelling content directly from materials in the real world. The app's proprietary browser and media player enables multiple calls-to-action and interactive video. The solution also brings a unique approach to analytics.

The trick is separating campaigns within a major brand. Warbasse Design is currently working with its sister company Plush Mobile Servers to develop multiple platforms.

John Parsons is an independent consultant and the principal of Byte Media Strategies LLC. Contact him at john@bytemedianews.com.

Warbasse Design | a Los Angeles-based agency that creates interactive, integrated media campaigns using 2-D barcodes for leading global brands. See www.warbassedesign.com.

WiMO Reality | a Los Angeles-based technology company specializing in machine vision. The WiMO Solution allows digital content to be triggered from several sources throughout a campaign via a mobile application (for Android, iPhone and BlackBerry). See www.wimoreality.com.