How To Casey
Michigan has been hit hard economically, and Grand Rapids a city of 200,000 residents has a lot of competing print providers. In January, I asked the owner of a regional commercial printer, How is the business going? I expected a gloomy answer but instead heard excitement. In 2009, the firm had a good year with slight growth as it invested for the future, and the owner felt confident going into 2010.
A short, personal, inviting survey positioned properly is a loyalty builder and well received by customers. It doesn't replace phone calls or visits, but it is an excellent way to keep lines of communication open and show you care.