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Mar 23, 2011 12:00 AM
Avanti Computer Systems and consulting firm Gimbel & Associates are teaming up to help small and midsize printers upgrade and transition their services to offer integrated marketing campaigns.
As Avanti clients move from print-centric models to more profitable integrated marketing services, sales strategy and service execution are key success factors in this business transformation.
“Companies need a combination of technology, training and coaching to transform as quickly as possible and get it right the first time,” says Avanti president and CEO Patrick Bolan. “This partnership is designed to help Avanti customers accomplish that.”
“Commercial printers invest in Avanti CRM tools to streamline their digital workflows and automate MIS operations. That’s a straightforward decision, but it’s only part of the journey. Deployment is the hard part; changing workflow and employee behavior in any organization is difficult. This partnership guides companies past that obstacle to a more productive point where they can maximize their CRM investment and launch new, effective marketing services,” notes Roger P. Gimbel, EDP, president of Gimbel & Associates.
The partnership gives companies access to Gimbel expertise and consulting to leverage their Avanti investment more quickly and successfully. “We connect the dots between the initial business strategy behind the software investment and getting it launched as a productive part of the business,” says Gimbel.