American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.
Aug 1, 2009 12:00 AM
“Considering the recession, print buyers want what every
customer wants: value for their money. It's not as simple
as lowering prices (though they are having to do more with less,
like the rest of us). Rather, print buyers respond to service
providers who demonstrate that they will help them achieve their
goals efficiently, creatively, and in ways that give them an edge
over their competition. Print service providers must be creative in
their ideas, relevant in their customer communications, and fluent
in all manner of media available today. Buyers are looking for help
integrating their print campaigns with newer media.”
— Margie Dana, founder, Print Buyers International (PBI) and Boston Print Buyers (BPB), author of weekly e-newsletter “Margie's Print Tips” www.printbuyersinternational.com.