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100 Words or Less: What do print buyers want?

Aug 1, 2009 12:00 AM

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“Considering the recession, print buyers want what every customer wants: value for their money. It's not as simple as lowering prices (though they are having to do more with less, like the rest of us). Rather, print buyers respond to service providers who demonstrate that they will help them achieve their goals efficiently, creatively, and in ways that give them an edge over their competition. Print service providers must be creative in their ideas, relevant in their customer communications, and fluent in all manner of media available today. Buyers are looking for help integrating their print campaigns with newer media.”
Margie Dana, founder, Print Buyers International (PBI) and Boston Print Buyers (BPB), author of weekly e-newsletter “Margie's Print Tips”