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Paparozzi, Schnoll to lead Executive Outlook 2010

Jun 29, 2010 12:00 AM

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The Reston, VA-based Graphic Arts Show Co. (GASC) ( announces NAPL chief economist Andy Paparozzi and industry consultant Steven Schnoll will set the stage at the Executive Outlook Conference on the evolving business models and technologies that will enable print to compete in an e-centric world. The conference will be held on Saturday, October 2, the day before Graph Expo opens.

"A printer's success in the new era of print will depend upon a complex mix of the state of a still-recovering economy, changing customer requirements, the extent that electronic alternatives impinge on print, and the printer's ability to co-mingle print with e-alternatives in a multimedia environment,” says conference chair Bill Lamparter, president of the PrintCom Consulting Group. “Executive Outlook will provide conference attendees with information about the business and technology tools that are the keys to a printer's success in the new era of print."

Lamparter says the new era of print will be shaped by two forces that are beyond the control of printers and their suppliers: economics and customer demands. “Prevailing and somewhat unstable economic conditions, and the new continuously changing requirements of print customers coping with a multimedia necessity to reach their target audiences, will characterize the new era of print environment.”

Paparozzi will discuss economic trends and their impact on print. Schnoll will focus on what is happening in the print marketplace and what printers must do to participate in the evolving new era environment and the vertical markets most likely to offer growth opportunities. Schnoll's consulting practice currently focuses on assisting printers with a practical approach to participating in the market with media integrated services.

Following these two sessions, the conference will then focus on technology, including a review of digital print technology by InfoTrends group director Jim Hamilton; trends in offset by consultant Ray Prince; ways that print can come alive by consultant Hal Hinderliter; "What Kind of a Printer Do You Want to Be - Quality or Commodity" alternative and industry programs probed by David Hunter, principal of the Pilot Marketing Group; and a review of IT trends and necessities by ConsultWare principal Don Goldman.

A feature presentation Printers Panel moderated by NAPL's Howie Fenton will offer practical insight into how to achieve success with a mix of press technologies. Printer panelists will include a digital specialist (operates only digital print equipment), a hybrid digital/offset printer, a digital label printer, a packaging printer, a DI printer and an all-offset printer.

Afternoon "how to" tutorials will cover how to harness technology to cost-effectively produce an end product that provides a competitive edge and profit.

The formal conference sessions end with a presentation of the “Must See ‘Ems” technology products and services exhibited at the show, followed by an evening reception recognizing the “Positively Print” honorees.