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Printers making the marketing transition

Jun 1, 2010 12:00 AM


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Much has been published by industry consultants on how printers have to transform themselves into Marketing Service Providers. Has anyone defined the elements of “marketing services” and provided a way for printers to offer these services? Penton and AMERICAN PRINTER have done this for you.

Penton data, which includes primary and secondary research (Penton owns the Chief Marketer franchise), shows that many marketing dollars that your customers used to spend on printed communication are now being spent in the following areas:

  • Search Engine Optimization
  • E-Mail Marketing (Penton publishes over 200 e-newsletters and executes hundreds of e-blasts)
  • Website Design and Development (Penton has built and manages over 150 websites)
  • Content Marketing
  • Metrics/Analytics/ROI measurement
  • Social Media Marketing
  • Video/Online TV
  • Mobile Messaging
  • 2D Barcodes
  • Lead Generation/Lead Nurturing (Penton can provide lists in any industry at the most affordable rates in the business through our affiliation with major list supplier companies)

Starting in July, printers can recapture lost print revenue by offering the above listed services to their clients via AMERICAN PRINTER and Penton Custom Solutions. In other words, AMERICAN PRINTER can get you back in the game by enabling you to position your firm as a true marketing service provider.

Stay tuned, as additional details will soon be released on the Marketing Service Provider Program, including a strategic partner.