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Great Lakes Integrated earns NAPL marketing honors

Apr 13, 2010 12:00 AM

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Great Lakes Integrated (GLI) (Cleveland, OH) has evolved into a valued marketing communications partner with corporations across the United States by helping those customers realize the full scope of their marketing potential.

Evidence of the firm’s commitment to providing integrated communications solutions came in the form of five national awards, presented by the National Association for Printing Leadership (NAPL) at its second annual Marketing Plus awards competition in Marco Island, FL, last month. GLI was honored in the following categories: Cross-channel Marketing, Direct-mail Marketing, Corporate Identity, Corporate Re-branding, and Website Presence.

“We established our reputation in the marketplace decades ago by providing exceptional printing quality and service,” says GLI chairman, president and CEO James R. Schultz. “But today, as our customers face unprecedented competition, we owe them even more. So we have revitalized our capabilities and now deliver comprehensive, integrated, state-of-the-art marketing solutions.”

Among the services GLI has added to its printing, fulfillment and warehousing capabilities are personalized URL (PURL) campaign management and implementation, Web analytics, cross-media solutions, direct-mail innovations, asset management, and data collection and reporting.

“We’ve made the same investment in ourselves that we recommend to our customers,” Schultz says, pointing to the NAPL trophies. “The reality is that this is how you overcome adverse market conditions and thrive.”

Based in Cleveland for 79 years, Great Lakes Integrated provides traditional and digital print manufacturing, distribution, mailing, fulfillment, warehousing and the AKSESS suite of web-based marketing solutions for national and international clients.